Promotional Gifts To Win New Business

It's no secret that promotional gifts can be a great way to get your business in front of a new audience, drive traffic to an event, or even give away corporate gifts as a thank-you. However, the competition for these kinds of things is also pretty high. If you want your printed giveaway to stand out as something memorable and beneficial beyond a momentary thrill, you need to think outside the standard printed stress ball or printed pen. While many promotional gifts don't go much further than getting some attention and maybe an Instagram photo or two, there are plenty of ways to make them into something more substantive, such as increasing your word-of-mouth referrals. Here are 4 ideas for business promo gifts that will increase your business referrals:

A Useful Promotional Product

Another common way for businesses to give away promotional items is to include a helpful, practical printed product with custom branding, logo or contact details. For example, a coffee shop might give away printed reusable travel mugs, or a lawn care company might send out branded gardening gloves. There are many ways to give away valuable promo items. Speak to a promotional products supplier with a good knowledge of merchandise options, matching product ideas with your audience or budget. You could ask if you're unsure what products your customers would like. Whether functional or just something fun or whimsical, customers will appreciate the free promotional gift, and you'll get some good word-of-mouth marketing out of the deal.

A Promotional Gift With Brand Awareness

Branding and awareness go hand-in-hand in the marketing world. If your goal is to get your logo and name in front of as many potential customers as possible, you may want to consider giving away something with your company name or logo printed on it. Other marketing items include promotional bags, custom hats, printed company pens, promotional mugs, printed keychains, and more. With branded items, you have so many options. You could give away the promo item as a gift without any other requirements or ask the recipient to share a photo of themselves with the product on social media or in their workplace. You could also ask them to provide feedback about the item itself. This last option is an excellent strategy if you're giving away something with a specific use, such as printed umbrellas or promotional power banks.

Branded Custom Gift With a Rebate Or Giveaway

Client gifting is particularly effective if you sell higher-priced products or offer something like a financial service or luxury car. You could also provide an incentive to spend more in your online shop if your customers pay over a specific value improving your average order spend. Another thing to consider is offering a free promotional giveaway for people who purchase a service or product from you. Ideas include custom rucksacks, printed cosmetic bags, branded t-shirts or a promotional mug. You'll want to ensure that whatever you're offering as a merchandise giveaway is valuable or desirable enough that people will spend more or re-subscribe to receive your branded gift.

Conclusion

 

There are many ways to increase your referrals with a business promotional gift. It would help if you found a custom branded gift that your customers will like and will have a lasting impact on them. Some promotional ideas will cost more than others, so you will want to consider what's realistic for your business and budget. It's also important to remember that even if you give away the most expensive merchandise gift, it will go to waste if it doesn't fit the customer's needs. Speak to the Merchandise Ltd team, who can help you find unique promotional gifts to work with your lead time, marketing message and budget.