We’re back again with another colours of the month, and are to bring you the wonderfully selected palette of January. The first full month of winter brings with it a cool, natural chill as we make a start into 2015. Take a step out into the new year and refresh your promotional products with our colours of the month!
Engagement marketing is an incredibly effective marketing strategy that small businesses have been able to employ to help keep them in competition with larger businesses and there is no reason why you shouldn’t be doing this for your small business too. So what is engagement marketing?
Engagement marketing is a strategy that will give your audience and customers the ability to interact with you (and vice versa) giving your brand positive reinforcement. Through this, you will create an image where people are interested in listening to you.
When it comes to small businesses, everyone tends to jump on to social media to increase their audience and for a good reason. It’s proven to be greatly effective and almost all companies are now utilising this way of marketing. However, small businesses are still veering away from event marketing.
A tactic presumed to be restricted only to larger companies with vast budgets, but with the popularisation of promotional staff being outsourced, there’s no reason your company can’t run a cost-effective event itself!
Something we’re hoping to make a regular occurrence on the Merchandise blog is a colour of the month post, helping you get the perfect pantone colour to print for clients and customers.
We are planning on starting this in full force in the year of 2015, but here’s a quick preview posing the colours of the month for December!
Guerrilla marketing, if you’re not familiar with it, is a particular method of marketing in which companies use unconventional means to create a big impact and drive attention to their products/sources.
This originally started with graffiti, stickers etc. but in the recent years has become more extravagant and unique to draw more attention. With Christmas quickly approaching, lets have a look at some of the most entertaining and heartwarming ideas that companies came up for the christmas period!
Shine a new light on your company by handing out a personalised Maglite torch. Standing firmly above all competitors. The Maglite is renowned for being durable, stylish, practical and fantastic value for money.
So bring Maglite’s fantastic reputation into your company and let people know that you value quality product.
When it comes to small businesses, your budget is always going to be fairly tight. You’re just getting your foot in the door and you need to advertise your business to new customers. Advertising in the current day and age doesn’t come cheap but there are plenty of things you can do to advertise your small business for next to nothing. Advertising is essential when it comes to your business, even if you sell the most fantastic products or services available how are you actually going to get sales without anyone knowing who you are? We’ve outlined a few points for you to help you get an idea of what you can do to advertise your small business, which can be seen below:
Since smartphones and tablets arrived on the market, they have exploded in popularity and now it’s hard to imagine a day that goes by where we haven’t them at some point in the day. Apps followed shortly after and have had a similar effect. They’re just so useful when it comes to ease of access and getting the information you want.
Considering over 1 billion devices were sold just last year its not exactly like theres any shortage of prospective users to target. This is why you might be asking yourself “What can an app do for my business?”
Online presence in today’s world is everything, and without it you will have a lot of difficulty with having any brand awareness at all. In the current day and age having an online presence is a vital tool to your success.
Most people find out about companies through searching them online so ensuring you have a good presence will go a long way for your company’s credibility against your competitors. Not only will it help new customers find you, but it will retain your current ones, and by engaging them enough in the online market, means they are far more likely to recommend your services to others.