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How to Establish and Maximise Your Online Presence

Online presence in today’s world is everything, and without it you will have a lot of difficulty with having any brand awareness at all. In the current day and age having an online presence is a vital tool to your success.

Most people find out about companies through searching them online so ensuring you have a good presence will go a long way for your company’s credibility against your competitors. Not only will it help new customers find you, but it will retain your current ones, and by engaging them enough in the online market, means they are far more likely to recommend your services to others.

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How to Change your Facebook Business Page URL More Than Once

Face book business pages iconSo after a lot of searching myself it turned out to be that this is a fairly common problem that is around, but no real solution is available, so here I am writing on how to change your Facebook business page URL more than once! Unfortunately there is no easy way around this, its a long process and you should be aware that you will still lose any interaction and comments from other users.

HELP! I Accidentally Renamed a Facebook Page to the Wrong Username

To give you some context, I had two facebook pages, and I was meant to rename one to a certain URL, however I ended up making the mistake of renaming the wrong one, and turns out… that was my only chance. A simple human error caused a wave of issues to come crashing down on me like a tsunami and it was a bit of a catastrophe to start.

I tried submitting the issue left right and centre to different kinds of Facebook support requests, heck we even messaged Mark Zuckerberg himself! Naturally, he didn’t reply but I was reaching my wits end.

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What are the Benefits of Having a Blog for your Business – 10 Ideas

In the recent years, blogs have increased dramatically in both quality and quantity and you may be asking yourself “what are the benefits of having a blog for my business?“. There is no better time to blog than there is now, as the saying goes “The best time to plant a tree is twenty years ago. The second best time is now.” So if you haven’t got one already then you need only read ahead to find out what a simple blog can do for you.blog-picture

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Less Is More: Simple Strategies to Promote Your Brand

People are more likely to trust their friends than strangers, and this principal holds true when it comes to familiar brands versus brands that people have never heard of. It’s in every business’s best interest to develop a recognizable brand because this will help them attract loyal customers and develop a reputation as a trusted company.

The good news is that even small businesses on a shoestring budget can develop and promote a recognizable and reputable brand. Good branding doesn’t require elaborate marketing ploys, like spelling out the company’s name in skywriting or employing a flash mob (although creativity never hurts). Oftentimes, the simplest strategies are the most successful. Here are a few basic ideas to help you get started.brand-promotion

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Should Your Business Use Facebook Ads?

Do you remember your business’s first foray into Facebook marketing? If you’re like most small businesses, you probably started out by setting up a Page for your brand and then posting content from that Page in an effort to get more people to discover and ‘Like’ you. All this was, conveniently, free.

Recently, however, Facebook has made it harder for businesses to find an audience without paying. The social media giant has rolled out several algorithm changes to their News Feed in an effort to ensure users see high-quality content that’s most relevant to them, which means users are more likely to organically see posts from their friends who are watching the same sporting event or TV series premiere than they are to see, for example, a non-promoted post from Bob’s Local Umbrella Shop (not that there’s anything wrong with umbrellas).

This boils down to less organic reach for businesses—in fact, Entrepreneur reported back in April that large businesses were organically reaching only 2% of their target audience as opposed to 16% just two years ago.

While some creative marketing might help your business find a slightly larger organic audience, it may also be worth the investment to pay for promotion. To help you decide, we’ve compiled some of the pros and cons of using Facebook Ads.facebook-ad

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The Correct Way to Scale Your Company

Maybe you’ve been running your small business for a while now and feel like you’re finally getting your footing. Maybe you’ve built up a solid customer or client base and are making a profit (even if it’s a narrow one). At this point, you’re probably starting to think about how you can scale your company. After all, if your business is doing well with its current employees, product or service line, and customers, imagine what it could do if you expanded.

However, scaling isn’t as easy as just multiplying the number of employees and products you have and hoping that your profits multiply by the same amount. You need to carefully plan your growth and anticipate potential pitfalls so that you don’t try to grow too quickly and end up going under. Here are a few key things to keep in mind as you scale up.scale-your-company

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5 Awesome Features of Google Analytics That Help Marketers

While you could pay for a premium analytics service, many businesses do quite well just by using the free Google Analytics to gauge their online success and set new marketing goals. If you’ve worked in marketing for a while, you probably have at least a basic familiarity with Google Analytics, but if you’ve just started a company or are new to the world of online marketing, you might not know about the features of Google Analytics that can be a boon to your business.

Google Analytics can essentially be used to paint a picture of who is visiting your website and what they are doing while they’re there; you can measure things like how many visitors you get, what they are clicking on, and even how they got to your site. Below are five features that you should start using to better understand website visitor behavior and reach your marketing goals.google-analytics

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