Christmas Guerrilla Marketing

At Merchandise, there’s nothing we love more than a bit of guerrilla marketing.gorilla-marketing-thumbnail

Guerrilla marketing, if you’re not familiar with it, is a particular method of marketing in which companies use unconventional means to create a big impact and drive attention to their products/sources.

This originally started with graffiti, stickers etc. but in the recent years has become more extravagant and unique to draw more attention. With Christmas quickly approaching, lets have a look at some of the most entertaining and heartwarming ideas that companies came up for the christmas period!


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How to Advertise Your Small Business for Next to Nothing

When it comes to small businesses, your budget is always going to be fairly tight. You’re just getting your foot in the door and you need to advertise your business to new customers. Advertising in the current day and age doesn’t come cheap but there are plenty of things you can do to advertise your small business for next to nothing. Advertising is essential when it comes to your business, even if you sell the most fantastic products or services available how are you actually going to get sales without anyone knowing who you are? We’ve outlined a few points for you to help you get an idea of what you can do to advertise your small business, which can be seen below:small-business

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What Can An App Do For My Business?

Since smartphones and tablets arrived on the market, they have exploded in popularity and now it’s hard to imagine a day that goes by where we haven’t them at some point in the day. Apps followed shortly after and have had a similar effect. They’re just so useful when it comes to ease of access and getting the information you want.

Considering over 1 billion devices were sold just last year its not exactly like theres any shortage of prospective users to target. This is why you might be asking yourself “What can an app do for my business?”


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How to Establish and Maximise Your Online Presence

Online presence in today’s world is everything, and without it you will have a lot of difficulty with having any brand awareness at all. In the current day and age having an online presence is a vital tool to your success.

Most people find out about companies through searching them online so ensuring you have a good presence will go a long way for your company’s credibility against your competitors. Not only will it help new customers find you, but it will retain your current ones, and by engaging them enough in the online market, means they are far more likely to recommend your services to others.


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How to Change your Facebook Business Page URL More Than Once

Face book business pages iconSo after a lot of searching myself it turned out to be that this is a fairly common problem that is around, but no real solution is available, so here I am writing on how to change your Facebook business page URL more than once! Unfortunately there is no easy way around this, its a long process and you should be aware that you will still lose any interaction and comments from other users.

HELP! I Accidentally Renamed a Facebook Page to the Wrong Username

To give you some context, I had two facebook pages, and I was meant to rename one to a certain URL, however I ended up making the mistake of renaming the wrong one, and turns out… that was my only chance. A simple human error caused a wave of issues to come crashing down on me like a tsunami and it was a bit of a catastrophe to start.

I tried submitting the issue left right and centre to different kinds of Facebook support requests, heck we even messaged Mark Zuckerberg himself! Naturally, he didn’t reply but I was reaching my wits end.

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What are the Benefits of Having a Blog for your Business – 10 Ideas

In the recent years, blogs have increased dramatically in both quality and quantity and you may be asking yourself “what are the benefits of having a blog for my business?“. There is no better time to blog than there is now, as the saying goes “The best time to plant a tree is twenty years ago. The second best time is now.” So if you haven’t got one already then you need only read ahead to find out what a simple blog can do for

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Less Is More: Simple Strategies to Promote Your Brand

People are more likely to trust their friends than strangers, and this principal holds true when it comes to familiar brands versus brands that people have never heard of. It’s in every business’s best interest to develop a recognizable brand because this will help them attract loyal customers and develop a reputation as a trusted company.

The good news is that even small businesses on a shoestring budget can develop and promote a recognizable and reputable brand. Good branding doesn’t require elaborate marketing ploys, like spelling out the company’s name in skywriting or employing a flash mob (although creativity never hurts). Oftentimes, the simplest strategies are the most successful. Here are a few basic ideas to help you get started.brand-promotion

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